Start-Stop Technology Coming to Ford Cars

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By Douglas A. McIntyre Published
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We’ve often noted that energy efficiency is the low-hanging fruit of US efforts to reduce energy consumption, lower polluting emissions, and decrease US dependence on foreign sources of energy. One of the plums on the tree of low-hanging fruit has been a technology known as start-stop.

 
Today, Ford Motor Co. (NYSE: F) announced that it would make its Auto Start-Stop system available on its North American cars in 2012. The system works by shutting off the car’s engine when a driver steps on the brake, then instantly restarting the engine when the driver releases the brake to step on the accelerator. The car’s electrical devices, like the radio, heater, and air conditioner, continue to run while the engine is shut off.

 
Ford estimates a minimum gasoline savings of 4%, but says it could go as high as 10% depending on the size of the vehicle and how it is used.
Start-stop technology has been available for a while now on hybrid electric vehicles like the Prius from Toyota Motor Corp. (NYSE: TM) and the Fit from Honda Motor Corp. (NYSE: HMC), as well as some Ford models in Europe. It is relatively inexpensive, costing a few hundred dollars, compared to large lithium-ion battery packs costing many thousands of dollars. Ford did not indicate whether the start-stop system would be standard or optional on its vehicles.

 
Ford and the other automakers are working toward meeting increased fuel economy ratings of 35.5 miles/gallon by 2016. Start-stop technology offers a significant boost, but some automakers have been reluctant to pursue the system because EPA mileage ratings tests don’t include a lot of start-stop driving and fails to recognize the effectiveness of the technology.

 
But if the automakers can use start-stop systems to reach their mandated mileage ratings, they’ll find a way to persuade EPA to change the tests to account for the fuel savings.

 
Start-stop systems are reasonably cheap, they’ve been tested widely in hybrid electric cars and some gasoline and diesel-powered cars, and they don’t require any change in driving habits. Now if the automakers could just come up with another half-dozen or so changes like this, 35.5 miles/gallon won’t seem so hard to reach.

 
Paul Ausick

 

 

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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