ADBE: Adobe’s Creative Suite Upgrade So Hot it Takes Down the Online Store?

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By Douglas A. McIntyre Published
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By William Trent, CFA of Stock Market Beat

Back in December we said:

We recently took profits on our Adobe (ADBE) position because we have noticed the stock tends to trade down following the release of a major new upgrade on the theory that there will be no more good news for a while. Of course, this is not the typical upgrade and things could be different this time. For one thing, the switch to Intel-based Mac support should be a significant demand driver for the company’s creative professional customer base. For another, it isn’t just a Photoshop upgrade, as some users are reporting.

The company’s guidance certainly buouyed investor enthusiasm after the latest conference call, and early indications suggest the enthusiasm may be warranted.

The Test Bed: Adobe’s online store buckles under the pressure of CS3 rush – computer product reviews and news

It would appear Adobe underestimated the excitement the launch of Photoshop CS3 would cause.Although the homepage works fine, try to access the online Store and it all goes horribly wrong.

As you’ll see in our screenshot, the IE title bar states “Scheduled maintenance” as the reason for the site being down. We can help thinking it odd that Adobe should schedule maintenance on its site on the same day it launches its biggest money-spinner.

The product, which so far is available only for download, has been widely anticipated (and when we tried the store opened fine.)  The dangerous game investors play, however, is to try and figure out whether it was more widely anticipated than anticipated.

http://www.stockmarketbeat.com/

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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