Apple's Share of U.S. Smartphones Drops

Apps & Software

Published: May 3, 2014 9:48 am

Last Updated: May 5, 2014 6:54 am

Apple Inc.’s (NASDAQ: AAPL) share of the smartphone market in the U.S continued to drop, as Samsung’s continued to grow. According to new data from comScore, Apple’s shares in March was 41.4%. In December, the figure was 41.8%. Samsung’s grew from 26.1% to 27%.

Apple’s problems in the U.S. have been ongoing, as the iPhone has slipped from being the wildly popular leader in the industry to one which is constantly challenged by Samsung’s Galaxy product line. Apple is expected to release the iPhone 6 later this year.

Apple has already lost the battle for operating systems. According to comScore analysts:

Android ranked as the top smartphone platform in March with 52.2 percent market share (up 0.7 percentage points from December), followed by Apple with 41.4 percent, BlackBerry with 2.7 percent, Microsoft with 3.3 percent (up 0.2 percentage points) and Symbian with 0.2 percent

Android has been adopted by Samsung, HTC, LG, Lenovo, Motorola and virtually all of the other large smartphone manufacturers

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Google Inc. (NASDAQ: GOOG) dominated the smartphone app market, with the only challenge coming from Facebook Inc. (NASDAQ: FB). According to comScore analysts:

Facebook ranked as the top smartphone app, reaching 75 percent of the app audience, followed by Google Play (51.8 percent), Google Search (49 percent) and YouTube (48.8 percent).

Google had a number of other apps on the comScore list of the top 20 as measured in March. These included Google Maps, Gmail, and Google+. Apple had two apps on the list — iTunes and Maps. Yahoo! Inc. (NYSE: YHOO) had two–its stock market product and its weather app. Twitter (NASDAQ: TWTR), Instagram, and Pandora also made the top 20.

READ MORE: Apple’s Free Shipping

Methodology: MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device

Top Smartphone OEMs 3 Month Avg. Ending Mar. 2014 vs. 3 Month Avg. Ending Dec. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens
	Share (%) of Smartphone Subscribers
	Dec-13	Mar-14	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Apple	41.8%	41.4%	-0.4
Samsung	26.1%	27.0%	0.9
LG	6.6%	6.7%	0.1
Motorola	6.7%	6.4%	-0.3
HTC	5.7%	5.4%	-0.3

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