Will Sony Fire CEO as Company Posts Another Loss?

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By Douglas A. McIntyre Updated Published
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Call it another year of financial loss. The year has not ended, but Sony Corp. (NYSE: SNE) says the red ink for its current fiscal period is imminent. The means the turnaround of CEO Kazuo Hirai has failed. He was promoted after years of failure by his predecessor Howard Stringer. Kazuo Hirai has held the job since April 1, 2012. With each new quarter, he has predicted better days.

Much of Sony’s loss will be due to its Mobile Communications unit. The company has lost confidence the unit can grow, due to harsh competition, which includes (although Sony does not say so) Samsung and Apple Inc. (NASDAQ: AAPL).

As a result of revising the Mobile Communications (“MC”) segment’s Mid-Range
Plan (“MRP”), as discussed below, Sony Corporation will record an impairment charge of approximately 180 billion yen, the entire amount of goodwill in the MC segment, in the second quarter of the current fiscal year

Sony’s new forecast is for a 230 billion yen, compared to its guess of 50 billion yen made in July. There was no chance in the forecast for revenue for the year that will end on March 31. 2015.

Sony has to face a dilemma if it wants a new CEO. Much of the company’s business, including its huge entertainment unit, is based in the United States. Stringer came from the U.S. operation. Or Sony can pick another Japanese executive, although it is hard to imagine the person could come from Sony’s current ranks.

Sony’s final alternative is to make a search outside the company. That would mean a decision to bring in an executive to the CEO job. Sony has never done that.

What executive would want the job to turnaround such a huge failure. Because of that, ironically, Kazuo Hirai could keep his job for awhile.

READ ALSO: Why RadioShack Demise Could Be a Boon to Best Buy

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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