Sony Creates Units to Move PlayStation to Phones

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By Douglas A. McIntyre Updated Published
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Sony Creates Units to Move PlayStation to Phones

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Sony Corp. (NYSE: SNE) has seen the future of PlayStation, and it is the smartphone. As a means to capture the huge market of apps and downloads onto these devices, it has created a company to spearhead the effort.

Sony Computer Entertainment announced:

… that [it] will change its company name to Sony Interactive Entertainment Inc. (SIE) effective Friday, April 1st, 2016, announced today the formation of ForwardWorks Corporation (ForwardWorks), a new company that is aimed to deploy new services toward the ever-expanding smart device market. ForwardWorks will begin its operation from April 1st, 2016.

ForwardWorks will leverage the intellectual property of the numerous PlayStation® dedicated software titles and its gaming characters as well as the knowledge and know-how of gaming development expertise which was acquired over the years with PlayStation® business to provide gaming application optimized for smart devices including smartphones* to users in Japan and Asia. The company will aim to deliver users with opportunity to casually enjoy full-fledged game titles in the new filed of the smart device market.

While PlayStation games are wildly popular on the PlayStation, Sony will have to elbow its way into the crush of software and apps that are rushing to have a piece of the same market. And Sony is late to the game.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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