Ford (NYSE: F) posted a very modest sales gain of 5% in March compared to the same month last year. The company said, however, that the number represents the best March in five years.
March sales of the company’s flagship F-Series were 58,061 are up 9%, its best March sales performance since 2007. Sales of the fuel economy EconoBoost engine version of the F-Series rose
Ford cars sales were up 8% – Focus was the biggest seller among Ford’s car lineup, with sales up 78 %.
Sales of the Lincoln brand continued to be extremely low–20,836, up 4.1%. The brand continues to run well behind market leaders Mercedes, BMW, and even GM’s (NYSE: GM) Cadillac
Sales of the Fiesta also dropped sharply–down 24% to 15,522.
The takeaway from the data is that Ford barely has a luxury brand
Douglas A. McIntyre
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