Ford Fusion Sales at High, Lincoln Continues to Struggle

Cars and Drivers

Published: April 2, 2013 9:55 am

Last Updated: April 27, 2020 9:37 pm

Ford Motor Co. (NYSE: F) reported this morning that its sales in March rose 6% year-over-year to 236,160 units sold. In March 2012. the company sold 223,262 units. Sales in February of this year reached 179,119. March sales are the best at Ford since May 2007.

The company especially focused on sales of its Fusion model, which posted March sales of 30,284 and first quarter sales of 80,558, both all-time highs.

The company’s push to improve its Lincoln brand struggled again in March. Sales were down 22.5% year-over-year in March, considerably better than the 62% drop the brand posted in February. Lincoln sales are down 23.7% year-over-year for the first quarter of 2013.

In a recent projection from Edmunds.com, new car sales for 2013 are expected to rise to 15.5 million units. The auto website forecast Ford sales of 231,844 for March and monthly sales for all carmakers of nearly 1.5 million vehicles, a rise of 24% over February and 5.3% over March 2012.

Shares of Ford are down about 1% in the first few minutes of trading this morning, at $13.04 in a 52-week range of $8.82 to $14.30.

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