The F-Series’s market share in January 2014 totaled about 41.7%. In January of 2015 that share had dropped to about 40.6%. In the course of that 12-month period, General Motors Co. (NYSE: GM) saw market share grow for its Chevy Silverado from 25.9% to about 26.8%. Market share for the company’s GMC Sierra slipped by 0.6% in the 12 months through January, but unit sales were about 1,500 higher.
The Ram trucks from Fiat Chrysler Automobiles N.V. (NYSE: FCAU) gained about 2.8 points of market share in 2014, and from January 2014 to last month the truck’s market share rose nearly a full point to about 23.3%.
In terms of unit sales, Silverado sold about 50,000 more units in 2014 than it did in 2013, and Sierra sold about 28,000 more. Ram sold over 84,000 more units in 2014 than it did in 2013. There’s the 150,000 units that Ford did not see any of last year.
Ford started delivering its all-new F-150 to dealers in mid-November and sales have been strong, but they need to get stronger if the company expects its new pickups to regain that lost share. That is not likely to happen until the F-150 reaches fully-ramped production, currently expected to be in April. Even then, those 150,000 trucks that were sold by GM and Ram in 2014 are likely gone for several more years.
ALSO READ: Ford Sales Off to a Fast Start in 2015 on New Pickups
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