Mercedes-Benz Worldwide Sales Soar

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By Douglas A. McIntyre Published
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Mercedes-Benz posted the best sales month in the company’s history during March, more evidence of the insatiable demand for luxury cars worldwide.

Daimler management announced:

Mercedes-Benz delivers 183,467 vehicles to customers in March (+15.7%) — more than ever before.

Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales: “Mercedes-Benz recorded the strongest sales month and the best first quarter in the company’s history in March.”

Strong growth and sales records in the biggest markets: USA (+9.2%) and China (+20.8%)

The most stunning part of the news was the success of Mercedes in Europe, where the economies of many countries continue to struggle as they dig out of the recession:

Last month, Mercedes-Benz set a new sales record in Europe, where sales rose by 16.3% to 89,041 vehicles. In Germany, 27,118 customers were happy to receive their new Mercedes-Benz in March. Since the beginning of the year, sales on the home market could be increased by 7.3% to 60,115 units. In Great Britain, record sales of 26,488 vehicles and an increase of 19.5% were achieved in March. Particularly high growth rates were posted, among others, in France (+42.4%), Spain (+44.5%) and Belgium (+38.8%).

France and Spain have been among the weakest countries in terms of GDP improvement, and Spain continues to be mired in a high unemployment, halting the recovery situation.

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The same observation could be made about Japan, although Mercedes did particularly well there:

In the Asia-Pacific region, sales rose by 18.0% to a new record high of 54,206 vehicles last month. 30,124 units went to China, where a high sales growth of 20.8% was achieved. So many Chinese customers have never before received their new Mercedes-Benz in March. A sales record was also posted in Japan, where 18,776 vehicles were delivered to customers since the beginning of the year. In Japan, the brand with the star is market leader among the premium manufacturers. In Australia, Mercedes-Benz achieved a sales increase of 16.8% and thus a new record.

Throughout the world, no matter how individual national economies are doing, the rich must be getting richer.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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