GM Brands Top Vehicle Satisfaction Survey

Cars and Drivers

Published: July 9, 2015 8:35 am

Last Updated: April 27, 2020 10:10 pm

In a new owner satisfaction ranking of 2015 model year vehicles, General Motors Co. (NYSE: GM) placed five vehicles at the top of their respective segments. GM’s GMC brand also took the top spot for highest owner satisfaction for a popular brand. The highest satisfaction rating for a premium brand went to Tesla Motors Inc. (NASDAQ: TSLA). The overall most satisfying vehicle, however, was the Kia K900 from Korean automaker Kia Motors Corp.

The ratings come from AutoPacific, a California-based automotive and product-consulting firm that surveys new car owners, asking them to rate their new cars on 50 different attributes. The survey covered 23 different segments.

GM’s winners were the Chevrolet Corvette (Sports Cars), the GMC Canyon (Compact Pickup), the Chevrolet Tahoe (Large SUV), the Buick Enclave (Luxury Crossover SUV) and the GMC Acadia (Large Crossover SUV).

In addition to its top-ranked Kia K900 (Luxury Car), Kia also rated best with its Kia Cadenza (Large Car), Kia Soul (Compact Car, tied with VW Jetta and Beetle) and Kia Sportage (Compact Crossover SUV).

Ford Motor Co. (NYSE: F) garnered the top spot in two segments: Ford F-Series Super Duty (Heavy Duty Pickup) and Ford F-150 (Light Duty Pickup).

Fiat Chrysler Automobiles N.V. (NYSE: FCAU) also took top honors in two segments with its Dodge Challenger (Sporty Car) and Jeep Grand Cherokee (Mid-Size SUV). The Grand Cherokee won its class for the fifth consecutive year.

In the Premium Luxury Crossover SUV segment, the BMW X5 and the Mercedes-Benz ML shared the top spot. The BMW X5 was the top point scorer among all vehicles in 2014, with the Mercedes-Benz S-Class as the overall winner last year.

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