Cars and Drivers
Brazilian Car Sales at 10-Year Low in September
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Brazil’s government produced a budget for the coming fiscal year that included a primary deficit, the first time in the country’s modern history that has happened. And after three years of declining car sales, that can only mean a fourth year is on the way.
The best-selling car in Brazil in September and for the year to date is the Fiat from Fiat Chrysler Automobiles NV (NYSE: FCAU). The brand claimed 16.6% market share in September with monthly sales of 31,900, down 46% year-over-year. Sales for the year to date total 342,739, down nearly 34%. For the year-to-date Fiat’s market share is 18.2%
The next best selling brand in Brazil is Chevrolet from General Motors Co. (NYSE: GM). The company sold 27,202 units in September, down 45% compared with September 2014 sales. Year to date sales are down about 31% and the company’s market share for the first 9 months of 2015 is 15.4%. Market share in September was 14.1%.
Volkswagen was the third-best selling brand in September, with unit sales of 26,814, down 42.5% year-over-year. For the first nine months of the year sales are down 33% and market share is 15.1%, although share slipped below 14% in September. How severely Brazilian sales are hurt by the company’s diesel cheating scandal remains to be seen.
The fourth best-selling brand is Ford Motor Co. (NYSE: F) with September sales of 19,513 (down 22%) and September market share of 10.1%. For the year to date sales total nearly 201,000, down 7.1% compared with the first 9 months of 2014 and market share is 10.7%.
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