In July, Mercedes sold 31,796 cars and light trucks in the United States, up 7.1%. BMW sold 25,777, down 4.4%. The two companies say profitability is more important than unit sales. One would expect each company makes money on every sale, making the comment useless.
As is true with most car companies, a few models drive success. In the case of Mercedes, it was the GS/GL, the sales of which rose 52.1% to 2,670; the GKC/GLK, the sales of which rose 47.2% to 3,411; and the GLE-M Class, up 14.6% to 4,412. All three are sport utility vehicles (SUVs).
In the case of BMW:
Notable vehicle sales include the BMW 7 Series which increased 31.3 percent, the BMW 2 Series which increased 66.1 percent, and the BMW X1 which increased 79.1 percent.
2 Series sales reached 1,708 in July. 7 Series reached 1,203, while X1 sales reached 1,320. Sales of the important X5 SUV, which usually help sales, fell 54.4% to 2,744.
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