Mercedes and Honda Win KBB Best Auto Tech

By Douglas A. McIntyre Updated Jan 12, 4:12PM EST · Published Jan 4, 5:00AM EST

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Mercedes and Honda Win KBB Best Auto Tech — © Honda Motor Co. Ltd.

[cnxvideo id=”510428″ placement=”ros”]Who puts the best technology in its cars? According to Kelley Blue Book (KBB), Mercedes and Honda Motor Co. Ltd. (NYSE: HMC). In specific, Mercedes won the luxury category with it E-Class model and Honda with its Civic. Since many consumers complain about complex car electronics, the winners may have features that overcome those problems.

Zach Vlasuk, senior associate editor for KBB, announced:

Though many cars today offer loads of cutting-edge technology at increasingly attainable prices, one critically important measure helped catapult the Honda Civic and Mercedes-Benz E-Class into their respective winner’s circles: execution. The systems featured in both models delivered on their promise of enhancing the driving experience and safety quotient without adding complexity. And when distilled down to its essence, that’s what in-vehicle tech is all about.

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Honda was specifically praised for its multi-angle camera and digital information display. Mercedes was cited for its airbag technology and Active Emergency Stop Assist.

Regularly, car research shows that drivers are often confused by too many electronic features. The best example of this may be the Ford Motor Co. (NYSE: F) MyTouch system from Microsoft Corp. (NASDAQ: MSFT). Ford discontinued the system in 2014.

Maybe the Mercedes E-Class and Honda Civic are more well received.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.