Cars and Drivers

Ford Dominates May Pickup Sales Totals

Paul Ausick

Published: June 1, 2017 12:40 pm

Last Updated: January 12, 2020 11:27 am

Ford Motor Co. (NYSE: F) sold 76,027 F-Series pickups in May, topping sales of General Motors Co.’s (NYSE: GM) Chevy Silverado by 32,223 units. Adding in sales of the GMC Sierra, Ford outsold GM in the pickup wars by 16,023 units.

Ford F-Series pickup sales rose 12.8% year over year in May, compared with a decrease of 2.7% in Silverado sales and a drop of 8.2% in Sierra sales.

Fiat Chrysler Automobiles N.V.’s (NYSE: FCAU) Ram pickup sales rose 16% year over year to 44,850 units sold in the month.

Other full-size pickups on offer in the United States are the Tundra from Toyota Motor Corp. (NYSE: TM) and the Nissan Titan. Toyota sales for May totaled 10,677, up 5.2% year over year. The Titan sold 4,937 units in May, up a huge 435% compared with May 2016.

Sales of GM’s midsize Colorado pickup dipped 1.1% to 9,091 units, and sales of the GMC Canyon fell 26.3% to 2,477 in May. Nissan’s midsize Frontier pickup sold 7,756 units in May, down 2.3% year over year. Toyota sold 17,654 of the company’s midsize Tacoma pickups, up 2.4% compared with May of last year. Honda Motor Co. Ltd. (NYSE: HMC) sold 2,956 units of its all-new Ridgeline midsize pickup.

In the full-size pickup segment, May sales of 180,881 vehicles from the Detroit Three pencils out to a Ford market share of 42.0% (a month-over-month increase of 0.8 points). GM’s share came in at 24.2% for the Chevy Silverado (up 0.8 points) and 9.0% (down 1.1 points) for the GMC Sierra. Ram’s market share totaled 24.8% (down 0.5 points).