Of the world’s top 100 brands, 15 belong to carmakers. Automobile ad spending accounted for nearly 20% of all spending by the world’s largest advertisers in 2015 — $47 billion of $240.5 billion in spending by the top 100 advertisers — according to a report last December from AdAge.
That’s a lot of money, and the automakers that are spending it are doing so because it produces results. A strong and valuable brand is among the results automakers expect from their ad spending.
Of the top 25 2015 ad buyers, automakers accounted for seven. Two of those seven, General Motors and Fiat Chrysler, did not place one brand on the just-released Interbrand top 100 list — not Chevrolet and not Jeep, two of the auto world’s best known brands.
The top automakers’ brand position in Interbrand’s top 100 ranking and their brand values are listed here, along with their market cap and, in the case of five carmakers, their 2015 ad spending.
7. Toyota
> Brand value: $50.3 billion
> Market cap: $196.1 billion
> 2015 ad spending: $4.1 billion (12th overall)
9. Mercedes-Benz
> Brand value: $47.83 billion
> Market cap: $84.87 billion (Daimler)
> 2015 ad spending: $5.0 billion (seventh overall)
13. BMW
> Brand value: $41.52 billion
> Market cap: $65.6 billion
> 2015 ad spending: $3.1 billion (25th overall)
20. Honda
> Brand value: $22.7 billion
> Market cap: $53.6 billion
> 2015 ad spending: n/a
33. Ford
> Brand value: $13.64 billion
> Market cap: $47.48 billion
> 2015 ad spending: $4.3 billion (11th overall)
35. Hyundai
> Brand value: $13.19 billion
> Market cap: $32.91 billion
> 2015 ad spending: n/a
38. Audi
> Brand value: $12.02 billion
> Market cap: part of Volkswagen
> 2015 ad spending: n/a
39. Nissan
> Brand value: $11.53 billion
> Market cap: $43.5 billion
> 2015 ad spending: n/a
40. Volkswagen
> Brand value: $11.52 billion
> Market cap: $84.3 billion
> 2015 ad spending: $6.6 billion (fourth overall)
48. Porsche
> Brand value: $10.13 billion
> Market cap: part of Volkswagen
> 2015 ad spending: n/a
69. Kia
> Brand value: $6.68 billion
> Market cap: $10.81 billion
> 2015 ad spending: n/a
73. Land Rover
> Brand value: $6.1 billion
> Market cap: part of Tata Motors
> 2015 ad spending: n/a
87. Mini
> Brand value: $5.11 billion
> Market cap: part of BMW Group
> 2015 ad spending: n/a
88. Ferrari
>Brand value: $4.9 billion
>Market cap: $21.1 billion
> 2015 ad spending: n/a
98. Tesla
> Brand value: $4.0 billion
> Market cap: $57.9 billion
> 2015 ad spending: n/a
Credit Card Companies Are Doing Something Nuts
Credit card companies are at war. The biggest issuers are handing out free rewards and benefits to win the best customers.
It’s possible to find cards paying unlimited 1.5%, 2%, and even more today. That’s free money for qualified borrowers, and the type of thing that would be crazy to pass up. Those rewards can add up to thousands of dollars every year in free money, and include other benefits as well.
We’ve assembled some of the best credit cards for users today. Don’t miss these offers because they won’t be this good forever.
Flywheel Publishing has partnered with CardRatings for our coverage of credit card products. Flywheel Publishing and CardRatings may receive a commission from card issuers.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
