Ford Adds to Pickup Market Share, Sales Lead in November

Cars and Drivers

Published: December 1, 2017 12:40 pm

Last Updated: January 12, 2020 5:51 am

Ford Motor Co. (NYSE: F) sold 72,769 F-Series pickups in November, topping sales of General Motors Co.’s (NYSE: GM) Chevy Silverado by 26,328 units. Adding in sales of the GMC Sierra, Ford still outsold GM in the pickup wars by 8,192 units.

Ford F-Series pickup sales rose just 0.9% year over year in November, compared with an increase of 6.2% in Silverado sales and a drop of 4% in Sierra sales.

Fiat Chrysler Automobiles N.V.’s (NYSE: FCAU) Ram pickup sales dropped 5% year over year to 40.390 units sold in the month.

Other full-size pickups on offer in the United States are the Tundra from Toyota Motor Corp. (NYSE: TM) and the Nissan Titan. Toyota Tundra sales for November totaled 9,700, up 2.5% year over year. Nissan will not report November sales until Monday due to a system error.

Sales of GM’s midsize Chevy Colorado pickup rose 19.3% to 10,346 units, and sales of the GMC Canyon fell 26.4% to 2,510 in November. Toyota sold 16,195 of the company’s midsize Tacoma pickups, up 4.3% compared with November of last year. Honda Motor Co. Ltd. (NYSE: HMC) sold 2,610 units of its Ridgeline midsize pickup, down 24.7% from 3,464 units in November of 2016.

In the full-size pickup segment, November sales of 177,736 vehicles from the Detroit Three pencils out to a Ford market share of 40.9% (a month-over-month increase of 1.4 points). GM’s share came in at 26.1% for the Chevy Silverado (down 1.6 points) and 10.2% (up 0.4 points) for the GMC Sierra. Ram’s market share totaled 22.7% (down 0.3 points).

Combined, the Detroit Three sold 4,582 more full-size pickups last month than they did in November 2016.

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