Interbrand has released the 19th edition of its Best Global Brands. These are the 100 most valuable brands in the world. Apple is the most valuable brand with a valuation of $214 billion. Several car brands made the list, with two in the top 10.
The most valuable car brand, according to Interbrand, is Toyota, the flagship brand of the Toyota Motor Corp. (NYSE: TM). Its value was pegged at $53 billion, up 6%. Most years, it vies with Volkswagen for the lead in cars produced worldwide.
Following next are two Germany luxury brands. Mercedes ranked eighth among all car brands at $47 billion, up 2%. BMW ranked 13th, with a valuation of $41 billion, down 1%.
The Honda brand of Japan’s second largest car company, Honda Motor Corp. Ltd. (NYSE: HMC), ranked 20th at $24 billion, up 4%. The Ford brand of Ford Motor Co. (NYSE: F) ranked 35th at $14 billion, up 3%. South Korean car brand Hyundai ranked 31st at $14 billion as well, up 3%.
Japan’s third-largest car company, Nissan, saw its Nissan brand ranked 40th with a brand value of $12 billion, up 6%. Volkswagen ranked 41st with a brand value of $12 billion, up 6%. Volkswagen stablemate Audi ranked 41st with a brand value of $12 billion, up 1%. Another Volkswagen brand, Porsche, ranked in 52nd place at $11 billion, up 6%.
Well down the list at 71st, South Korea’s Kia has a brand valuation of $7 billion, up 4%. Land Rover ranked 78th at $6 billion, up 2%. Specialty ultra-luxury car brand Ferrari ranked 80th at $6 billion, up 18%. BMW’s Mini brand ranked 90th at $5 billion, up 3%.
New to the list, and in the 100th place in the brand rank, Japan’s Subaru had a brand value of $4 billion.
For more on the list, and its methodology, see 24/7 Wall St.’s The World’s Most Valuable Brands.
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