Electric vehicle (EV) startup Lucid Motors officially unveiled its Lucid Air EV on Wednesday and began taking orders for three of its planned four models. For a refundable deposit of $1,000, customers can reserve a Lucid Air, Lucid Air Touring or Lucid Air Grand Touring. A refundable deposit of $7,500 nabs a reservation for the limited edition Lucid Air Dream Edition.

Last month, Porsche introduced new features for some Taycan Turbo models, including a higher top speed and faster charging. Porsche is one of nine companies offering 12 models competing with Tesla Inc. (NASDAQ: TSLA) in the U.S. market for EVs. Four additional models are expected by the end of this year from three other carmakers.

With the deck stacked 12-to-1 against Tesla, how will the current leader in EVs stand up to the challenge? Especially with another six EV makers, including Lucid, scheduled to introduce new models in 2021?

It’s getting to be a crowded playing field, and Tesla is every other automakers’ target. How can the company withstand the onslaught?

Loup Ventures analyst Gene Munster, an unabashed Tesla bull, has a couple of answers. First, he notes that the COVID-19 pandemic has delayed the introduction of new models (including Lucid) until next year. In Munster’s view, that means that Tesla is likely to have a grip on 70% to 80% of the U.S. EV market by the end of 2021.

Tesla is the only EV maker that has a full line of vehicles in 2020 and still will be by the end of next year. The addition of the Cybertruck in 2021 also works in Tesla’s favor.

Second, according to Munster, the coronavirus pandemic has shifted purchases for all sorts of goods to online buying. Tesla is the undisputed champion at selling vehicles online. This advantage is particularly strong compared to traditional carmakers that have to comply with state laws that require buyers to get quotes or schedule test drives with local dealerships or prohibit online sales altogether.

The following data comes from Loup Ventures. Five of the models due out next year were delayed from 2020 due to the pandemic.

Available	Model	Starting Price	Range (miles)
2020	Hyundai Ioniq	$33,045	170
2020	Chevrolet Bolt	$36,620	259
2020	Hyundai Kona	$37,190	258
2020	Tesla Model 3 SR+	$37,990	250
2020	Nissan Leaf S Plus	$38,200	226
2020	Kia Niro EV EX	$39,090	239
2020	BMW i3	$44,450	153
2020	Tesla Model 3 LR	$46,990	322
2020	Tesla Model Y LR	$49,990	316
2020	Jaguar I-Pace	$69,850	234
2020	Audi E-tron	$74,800	204
2020	Tesla Model S LR	$74,990	402
2020	Audi E-tron Sportback	$77,400	218
2020	Tesla Model X LR	$79,990	351
2020	Volvo Polestar 2	$59,990	275
2020	Porsche Taycan 4S	$103,800	192
2020 (to come)	Ford Mustang Mach-E	$50,000	300
2020 (to come)	VW ID.4	n/a	280
2020 (to come)	Kandi K27	$17,499	100
2020 (to come)	Kandi K23	$27,499	188
2021	Mini Cooper Mini EV	$29,900	110
2021	Hyundai Ioniq 5	n/a	n/a
2021	Nissan Ariya	$40,000	300
2021	Audi Q4 E-tron	$45,000	280
2021	BMW iNEXT	n/a	~380
2021	Ford F-150 electric	n/a	n/a
2021	Tesla Cybertruck Dual	$49,900	300
2021	GMC Hummer EV	n/a	n/a
2021	Lordstown Endurance truck	$52,500	250+
2021	Mercedes-Benz EQC	$67,900	200+
2021	Rivian R1T	$69,000	340
2021	Tesla Cybertruck Tri	$69,900	500
2021	Rivian R1S	$72,500	400
2021	Mercedes-Benz EQV	~$75,000	200-225
2021	Mercedes-Benz EQA	n/a	~200
2021	BMW i4	n/a	270
2021	Mercedes-Benz EQS	n/a	390
2021	Lucid Air	$100,000+	517

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