Ford Trucks Get Poor Quality Rating

By Douglas A. McIntyre Published Mar 20, 7:30AM EDT

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Ford Trucks Get Poor Quality Rating — © Tramino / iStock Unreleased via Getty Images

J.D. Power has the most highly regarded auto research in the country. Its 2023 U.S. Customer Service Index (CSI) Study has just been released. Among truck brands, Ford ranked last, tied with Ram, with a score of 823 on a rating scale from zero to 1,000. (Here are the worst new cars for people and the environment.)
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The study had 64,248 respondents and covered models from 2020 to 2022. The rating was based on five yardsticks with different weightings. These comprise the vehicle owner’s service experience. Among them was service quality (32%), service advisor (19%), vehicle pick-up (19%), service facility (15%) and service initiation (15%).
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“Nissan (886) ranks highest in satisfaction among truck brands with a score of 886. Chevrolet (851) ranks second and GMC (843) ranks third,” the researchers reported.

Truck quality scores are essential to Ford. The category includes its flagship F-150, the top-selling vehicle in America for four decades. Ford sold 129,373 vehicles in the United States in February. F-Series pickups totaled 45,252, or 35% of the total. No other American car company depends so much on a single model. And Ford’s profitability relies tremendously on the F-Series.
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Ford has a manufacturing quality problem, too. A recent article in The Wall Street Journal, “At Ford, Quality Is Now Problem No. 1,” laid out the problems Ford has with manufacturing defects. This and poor dealer service have put Ford at a substantial disadvantage to its competition.
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The Customer Service Scoreboard gave Ford a “disappointing” quality rating. The analysis showed that Ford has “505 Negative Comments out of 533 Total Comments is 94.75%.”

Ford’s management has at least two hurdles as it faces consumers. The quality of its vehicles is low, and, when it comes to trucks, so is its dealer quality.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.