The moves to adopt and destroy Bitcoin are a work in progress on both sides of the equation. It seems that each time a very negative story development comes out, then a new adoption mechanism saves Bitcoin from the trash heap. Now we have a news release that the NBA’s Sacramento Kings will be the first major professional sports franchise to accept bitcoins.

The press release shows that the Bitcoin purchases will be processed through BitPay. Worth noting is that the Kings have a very new owner, Vivek Ranadivé. He is said to be directing a business philosophy coined “NBA 3.0” with a focus on technology, globalization and deep community partnerships. What is interesting here is not just the Ranadivé is an Indian businessman, but that he founded TIBCO Software.

The Kings have begun to accept bitcoins in the Kings Team Store. The store will allow fans to pay online with bitcoins for team merchandise and tickets by March 1.

If one NBA team is doing it, others are likely to follow. If the NBA is going to accept it, why not the NFL, MLB and other professional sports leagues?

Bitcoin was trading between $920 and $930 on Thursday.

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