Banking, finance, and taxes
Amazon Coins Expands Its Bitcoin Rivalry Ambitions
Published:
Last Updated:
Amazon.com Inc. (NASDAQ: AMZN) is starting to make its Amazon Coins program available to mobile users. The move probably reflects a realization by the company that making the program available only to users of its Kindle Fire tablets is limiting the growth of its Amazon App store.
The move may also allow Amazon to get ahead of the spread of Bitcoin and to keep more of its customer activity within Amazon’s own financial ecosystem.
The company said Wednesday that customers in the United States, the United Kingdom and Germany can buy, spend and earn Amazon Coins on Android-based phones and tablets. Virtual coins can then be used to buy apps, games and in-app items. In short, this is allowing micropayments and larger payments alike inside the Amazon ecosystem.
The expansion does not make the coins available to users of iPhones, iPads, Windows phones and tablets or other platforms (not yet).
Customers cannot use Amazon Coins to buy other products and services from the online retailer. But users have told the company they would like to use Amazon Coins to buy more than games and apps. So, it is possible the program will be expanded.
Amazon calls Amazon Coins a “virtual currency,” but the program, introduced in May 2013, operates more like other digital gift cards available from retailers. Amazon Coins theoretically are also not discounted over regular dollars, so one Amazon coin is worth one cent. But Amazon’s site on Wednesday offered 500 Amazon coins for $4.80, a 4% discount.
A customer buys the coins from Amazon’s App store. Developers of games and apps for Amazon’s App store get paid in real money.
It has yet to be revealed how much volume Amazon Coins is generating. The program was not mentioned in the company’s fourth-quarter earnings report.
Is this a coincidence on the timing of the Bitcoin woes? Maybe, but Amazon Coins has been an ongoing effort for some time now. Still, the Mt.Gox exchange has seen the value of Bitcoin fall from $1,000 in January to around $261 on Tuesday. BitStamp shows the “real” Bitcoin price up around $625 on last look.
Amazon shares were down 0.9% to $350.39 in early Wednesday trading.
100 Million Americans Are Missing This Crucial Retirement Tool
The thought of burdening your family with a financial disaster is most Americans’ nightmare. However, recent studies show that over 100 million Americans still don’t have proper life insurance in the event they pass away.
Life insurance can bring peace of mind – ensuring your loved ones are safeguarded against unforeseen expenses and debts. With premiums often lower than expected and a variety of plans tailored to different life stages and health conditions, securing a policy is more accessible than ever.
A quick, no-obligation quote can provide valuable insight into what’s available and what might best suit your family’s needs. Life insurance is a simple step you can take today to help secure peace of mind for your loved ones tomorrow.
Click here to learn how to get a quote in just a few minutes.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
