GM’s Empty Challenge (GM)(TM)

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By Douglas A. McIntyre Published
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GM says that the spot as the world’s largest car maker is worth fighting for, just as Toyota is about to snatch the crown. The company said its plants could produce more cars that Toyota said it would sell in 2007, a number that the Japanes company puts at 9.34. million. But, producing what you sell can be tough, as GM as found out as inventories balloned last year.

In a bit of a paradox, GM said it also plans to close more plants and work over the UAW for more concessions. GM said that healthcare costs have put the company as a $5 billion competitive disadvantage. Reuters say that GM’s health-care costs average $1,500 per vehicle, compared with about $200 for Japanese rival Toyota Motor Corp. So, will the talks turn acrimonious? If the UAW wants to remain a union with any power, that is a possibility, as is a stike of some magnitude if the union has to dig in.

GM has one chance to keep up with Toyota. In 2006, it sold 55% of its cars overseas. GM is now that largest seller of cars in China based on its joint ventures with local companies. It is also expanding into markets like Russia and India.

What an irony? GM may keep up with Toyota by selling cars overseas.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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