It would be nice to think that hiring one person could help Chrysler build its business overseas where it has very little market share. The company did pick-up GM’s (GM) former head of China Phil Murtaugh.
But, Chrysler’s path out of the US is blocked by larger and much more well-financed rivals, especially GM, Toyota (TM) and VW. GM and VW are the clear market leaders in China. The European market is fragmented with a number of relatively successful companies which include GM, Toyota, VW, Renault, Mercedes, and Fiat. There is not much room there.
And, in Latin American, GM and Ford (F) are likely to do what is necessary to guard their turf. The region is one of the few where they make real money. The Japanese have seen this and can be expected to be even more aggressive getting their piece of the pie.
Chrysler may want to balance its US sales with units sold outside its home market, but that is easier said than done.
Douglas A. McIntyre
Want to Retire Early? Start Here (Sponsor)
Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Have questions about retirement or personal finance? Email us at [email protected]!
By emailing your questions to 24/7 Wall St., you agree to have them published anonymously on a673b.bigscoots-temp.com.
By submitting your story, you understand and agree that we may use your story, or versions of it, in all media and platforms, including via third parties.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
