Its Reputation In Question, Toyota Makes Another Big Recall

Cars and Drivers

Published: January 22, 2010 6:06 am

By Douglas A. McIntyre

Gone are the days when Toyota (TM) completely dominated the JDPower and Consumer Reports customer satisfaction and vehicle quality surveys. American car companies have made quality gains, and even firms like Hyundai have moved up strongly in many consumer polls.
Toyota announced it is recalling 2.3 million vehicles in the U.S. to fix potentially faulty accelerators.The repairs will cost the Japanese car company hundreds of millions of dollars, but the open issue is what the news will cost Toyota in sales.

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