Chrysler Revenue Rises 7% as It Stuggles with Larger Rivals

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By Douglas A. McIntyre Published
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Chrysler posted modest results. While the numbers showed some progress, they also indicate that the company is not a viable competitor to its much larger rivals.

The company announced that its preliminary second-quarter 2013 results included:

[N]et income of $507 million, an increase of 16 percent from $436 million in the same quarter a year earlier. The second quarter marks the Company’s eighth consecutive quarter of positive net income.

Net revenue was $18.0 billion for the second quarter of 2013, an increase of 7 percent from $16.8 billion for the same period last year, primarily driven by an increase in vehicle shipments, including the new Jeep Grand Cherokee and Ram pickup trucks. Net revenue totaled $33.4 billion for the first half of 2013.

For all the progress Chrysler has made since it left Chapter 11, it is still a local American company, which means it is hostage to the U.S. economy. For the time being, that is an enviable position. Chrysler sold 643,000 cars and light trucks in the second quarter, up 10% from the same quarter a year ago. But Chrysler has no significant presence in some of the world’s best car markets — primarily China.

And Chrysler’s share of the U.S. market was only 11.6% through the first six months of 2013, up from 11.5% last year. That leaves it well behind General Motors Co. (NYSE: GM), with its market share of 18.1%, Ford Motor Co. (NYSE: F), at 16.5%, and Toyota Motor Corp. (NYSE: TM), at 14.2%.

Unfortunately, Chrysler has a very modest line up of cars when Jeep is factored out. Its sales are built almost entirely around its 200, 300 and Town & Country products. These are not enough for it to grapple with manufacturers that have two or three times that many models.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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