The company’s full-year 2013 revenues totaled €87 billion (about $120 billion) on worldwide sales of 4.4 million vehicles. Net profit adjusted for unusual items totaled €943 million.
Sales in North America (including Mexico) generated €46 billion, up 5% in nominal terms and nearly 10% in constant currency. Shipments exceeded 2.2 million vehicles. In the United States, group sales rose 9% year over year and market share rose 20 basis points to 11.4%. Group sales of about 1.8 million vehicles in the United States left the company solidly fourth, behind General Motors Co. (NYSE: GM), Ford Motor Co. (NYSE: F) and Toyota Motor Corp. (NYSE: TM).
Revenues rose 48% to €4.6 billion in Asia, including China. The Fiat brand was particularly impressive, up fivefold in the region. Including sales made with joint venture partners, Chinese sales rose 125% and market share rose 40 basis points. Fiat doubled its sales outlets in China to more than 200 in 2013.
Total shipments in Europe were down 3% and revenues were down slightly at €17.4 billion. Sales in both the United Kingdom and Spain improved, while market share fell a full percentage point in Italy.
At the high-end of the auto market, Ferrari sales fell 5% as the company cut production to maintain the exclusivity of the brand. North America accounted for 32% of Ferrari sales in 2013. Maserati revenues rose 120% to €1.7 billion, and shipments were up 148%. While still a premium-priced luxury car, the Maserati has been moved down-market somewhat and appears to be paying off for Fiat.
For 2014, Marchionne sees U.S. sales continuing to grow, although at a slower pace. In Asia, growth in China and India will be partially offset by slower sales in Japan. European demand is expected to be flat. The worldwide sales goal for 2014 is 4.5 million to 4.6 million vehicles, and most of the growth will come from North America and Asia. Revenues in 2014 are forecast at around €93 billion, a rise of about 6.9%.
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