Cars and Drivers
GM Plans to Pour $12 Billion Into Cadillac Brand
Published:
Last Updated:
In December, GM sold 357,375 vehicles in China, a year-over-year jump of nearly 32% for the month. The huge increase followed two months of growth in the mid-single digits, so the surge was particularly welcome. GM announced a plan last year to invest $14 billion in China through 2018 to open five new manufacturing plants and to launch up to 60 new or refreshed models.
According to a report in The Wall Street Journal, GM plans to announce on Tuesday that its investment in Cadillac will lead to eight new vehicles. The company’s head of Cadillac sales said:
Eight new products have already been approved. Five are all new and there are two more right on the horizon and I am trying to pull [their introduction] into this decade. At this moment they just squeak out on the other side.
The focus of the new vehicles is developing China as a “second volume hub” for Cadillac. That will not be easy.
Cadillac sold just 73,500 units in China in 2014, a year-over-year increase of 47%. By introducing new models and building them in China, Cadillac avoids the high tariffs that China imposes on imported cars.
ALSO READ: Cadillac Sales Drop 11% as Brand Stumbles
Mercedes sold 281,588 vehicles in China last year, some 20,000 more than it sold in its home country. Sales rose 29% year-over-year.
BMW sold 455,979 vehicles in China, combining sales of the namesake and MINI brands, with sales rising 16.7%.
Volkswagen’s Audi division sold 578,900 cars in China in 2014, up 17.7%, the first luxury carmaker to deliver more than half a million cars in a single year to buyers in the Middle Kingdom. The Porsche division delivered 46,900 vehicles to buyers in China in 2014, up 25.4% year-over-year.
China’s market for luxury cars is large and could get much larger, but overall sales growth has slowed in the country. Restrictions on automobile purchases have gone into effect in several large cities in an effort to reduce the amount of air pollution.
In the United States, Cadillac sales fell 6.5% in 2014 to 170,750 units, well behind Mercedes, BMW and Audi. GM will need to beef up domestic Cadillac sales, as well as develop sales in China, if the company wants a payoff equal to the amount of its investment in Cadillac and China. Neither part of that will be easy.
ALSO READ: 9 Cars That Disappeared in 2014
Choosing the right (or wrong) time to claim Social Security can dramatically change your retirement. So, before making one of the biggest decisions of your financial life, it’s a smart idea to get an extra set of eyes on your complete financial situation.
A financial advisor can help you decide the right Social Security option for you and your family. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you.
Click here to match with up to 3 financial pros who would be excited to help you optimize your Social Security outcomes.
Have questions about retirement or personal finance? Email us at [email protected]!
By emailing your questions to 24/7 Wall St., you agree to have them published anonymously on a673b.bigscoots-temp.com.
By submitting your story, you understand and agree that we may use your story, or versions of it, in all media and platforms, including via third parties.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.