By the look of it, once the 2015 version of the Mustang becomes available in Europe and other parts of the world later this year, sales will really take off. Last May, Ford received 9,300 applications for the first 500 Mustangs that will be available in Europe. The company launched its promotion for the Mustang at the start of the Champions League soccer final match and took 500 orders for the cars in the first 30 seconds of the game.
In mid-March this year, Ford offered an online configuration website for the Mustang, and 500,000 units were configured by more than a million visitors to the site. Ford Europe’s vice-president of marketing said:
The rush to configure Mustang online represents 50 years of pent up demand across Europe. For some people, the new Mustang is the car they have waited for their whole lives.
That may be a bit of an exaggeration, but Ford has never before offered the Mustang for sale in Europe. The company has even designed a right-hand drive version for sale in the United Kingdom.
The Mustang is on tap to be sold into China later this year, and there is talk that the car will be offered also to buyers in India.
All Mustangs sold internationally will be exported from U.S. manufacturing plants. That means that the price of the car will include import duties that could drive the price of a new Mustang above $100,000 in India. Last May, the U.K. price was rumored to be around £30,000 (about $45,000).
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