Mercedes-Benz posted the best sales month in the company’s history during March, more evidence of the insatiable demand for luxury cars worldwide.
Daimler management announced:
Mercedes-Benz delivers 183,467 vehicles to customers in March (+15.7%) — more than ever before.
Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales: “Mercedes-Benz recorded the strongest sales month and the best first quarter in the company’s history in March.”
Strong growth and sales records in the biggest markets: USA (+9.2%) and China (+20.8%)
The most stunning part of the news was the success of Mercedes in Europe, where the economies of many countries continue to struggle as they dig out of the recession:
Last month, Mercedes-Benz set a new sales record in Europe, where sales rose by 16.3% to 89,041 vehicles. In Germany, 27,118 customers were happy to receive their new Mercedes-Benz in March. Since the beginning of the year, sales on the home market could be increased by 7.3% to 60,115 units. In Great Britain, record sales of 26,488 vehicles and an increase of 19.5% were achieved in March. Particularly high growth rates were posted, among others, in France (+42.4%), Spain (+44.5%) and Belgium (+38.8%).
France and Spain have been among the weakest countries in terms of GDP improvement, and Spain continues to be mired in a high unemployment, halting the recovery situation.
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The same observation could be made about Japan, although Mercedes did particularly well there:
In the Asia-Pacific region, sales rose by 18.0% to a new record high of 54,206 vehicles last month. 30,124 units went to China, where a high sales growth of 20.8% was achieved. So many Chinese customers have never before received their new Mercedes-Benz in March. A sales record was also posted in Japan, where 18,776 vehicles were delivered to customers since the beginning of the year. In Japan, the brand with the star is market leader among the premium manufacturers. In Australia, Mercedes-Benz achieved a sales increase of 16.8% and thus a new record.
Throughout the world, no matter how individual national economies are doing, the rich must be getting richer.
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