What Will Volkswagen Pay to Buy Back Customers’ Cars?

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By Douglas A. McIntyre Updated Published
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What Will Volkswagen Pay to Buy Back Customers’ Cars?

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Volkswagen may buy back diesel-powered cars that have emissions problems and were sold in the United States. The New York Times reports this could be as many as 525,000 vehicles.

To avoid a growing number of lawsuits caused by the emissions scandal, VW has the challenge of paying enough for the cars to keep owners from believing they have been cheated a second time.

Naturally, the prices of these diesels have dropped sharply because it is hard to sell a car that has this major flaw. Although the evidence is anecdotal, the TDI diesels have lost much more of their value than gasoline-powered engine versions of the same models.

Therein lies VW’s problem. Does it pay owners what their cars are worth if they were gas-powered versions? Or do they pay owners the prices to which the diesel versions have fallen on the open market? If it is the latter, the chances that VW will face more suits are almost certain.

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It may be that VW will have to turn to an outside research firm, or other set of experts, to set the buyback prices. That by itself could lengthen the process. Even if VW offers to buy the cars back, the road to satisfying these customers is dangerous and tortured.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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