Cars and Drivers

Ford Suffers Badly as Management Misjudges Sales

Wikimedia Commons

Ford Motor Co. (NYSE: F) trades very near its 52-week low, although management believes it has started to work its magic by extending to a service business and electric cars. The problem is that Wall Street does not believe Ford’s executives run the company well. Another proof of that is it misjudgment in how many cars and trucks it makes compared to demand.

According to Bloomberg:

Ford Motor Co. is temporarily halting one of two plants that builds the top-selling F-150 pickup as it idles four factories this month amid slowing U.S. auto sales.

This week, Ford is shutting its Louisville, Kentucky, factory building the Escape and Lincoln MKC sport utility vehicles, as well as two plants in Mexico that make the Fusion sedan and Fiesta subcompact, according to an e-mailed statement. Next week, the second-largest U.S. automaker said, it will close the F-150 factory near Kansas City for seven days. And starting Oct. 31, the Louisville plant will be idled for another week, Ford said.

Put another way, Ford’s optimism about its business was misplaced.

CEO Mark Fields took over as the head of Ford on July 1, 2014. Since then, Ford’s shares are down 30%. GM’s are down 16% over the same period, and the S&P 500 is up 8%.

Ford has problems in each of the two huge markets outside the United States. Its sales in the European Union are a small fraction of the manufacturing leaders. In China, it trails market share leaders GM and Volkswagen.

Ford may believe it has a bright future, but no one can tell if its new initiatives will work. For the time being, the company is mired in mediocrity.

Credit Card Companies Are Doing Something Nuts

Credit card companies are at war. The biggest issuers are handing out free rewards and benefits to win the best customers.

It’s possible to find cards paying unlimited 1.5%, 2%, and even more today. That’s free money for qualified borrowers, and the type of thing that would be crazy to pass up. Those rewards can add up to thousands of dollars every year in free money, and include other benefits as well.

We’ve assembled some of the best credit cards for users today.  Don’t miss these offers because they won’t be this good forever.

Flywheel Publishing has partnered with CardRatings for our coverage of credit card products. Flywheel Publishing and CardRatings may receive a commission from card issuers.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.