Cars and Drivers

Company Offers Cars as Mother's Day Gifts

Douglas A. McIntyre

Published: May 12, 2017 6:35 am

Last Updated: January 12, 2020 12:05 pm

Why buy candy or flowers for Mother’s Day when you can get mom a car? A company is offering to steer people to a new or used vehicle as a much more expensive present than what people typically spend.

Auto Liquidator has set up a site to help people find “the best Mothers Day car sales they can possibly find.” This includes the ability to find new and used cars by brand and location. The site allows people to search for cars that already may be on sale as part of deals that manufacturers have set for May, among others. Some of these vehicles are already on sale for Memorial Day, which falls on May 29 and is only 15 days after Mother’s Day this year.

The Auto Liquidator pitch is that mother will appreciate a car much more than traditional gifts, which are virtually always much less expensive. The National Retail Federation reports that the average spending for the holiday will be $172.22 this year. The company says:

What better way to show your mother how much you appreciate her than by getting her deals on new cars? You are sure to be her new favorite child when she is driving around town in one of the best new cars of the year.

According to Cars.com, the average price for a new car in the first quarter of 2017 was “$31,400 after incentives.” And that is not the entire cost. Quadrant Information Services reports that the average cost to insure a car nationwide is just over $907.

The Auto Liquidator site has many features traditional car-buying sites do. It allows people to search both new and used models by make, model and year. It also has listings from all 50 states. And it uses these features to entice people to use the site:

Just waltzing on in to a dealership is not the ideal way to find a low price for these holiday sales. The real way to get the best cheap new cars is to utilize the internet resources you can find right here. We make it easy to find the best deals on the 2017 new cars you want to drive.

Consumer Affairs reports that people can buy a car in a single day, which is called “spot delivery.” That means there are two days left to buy mom a gift that will last much longer than flowers or a box of chocolates.