Ford Motor Co. (NYSE: F) on Friday reported a U.S. sales decline of 2.1% year over year in August, to 209,897 Ford and Lincoln vehicles, compared with August 2016 sales of 214,482. Passenger car sales fell 8.6% in the month of August, a sharp improvement over July’s drop of more than 19%.
Truck sales rose 9.3% for the month, and sales of F Series pickups increased by 15%. Retail sales were down 2.7% year over year in August at 164,067 units, and fleet sales fell 0.2% to 45,830 units.
Total sales compare to an estimate of 206,000 by analysts Kelley Blue Book (KBB), who also estimated an average transaction price of $38,559, up 1.2% year over year and up 0.7% compared with July’s average selling price of $38,305. KBB transaction prices do not include applied consumer incentives.
Sales of the Ford F-Series pickups rose 15% year over year in August to 77,007 units, and F-Series transaction prices rose $3,400 year over year to $45,600 per vehicle. In July, Ford sold 69,467 F-Series trucks, following a June sales total of 77,895.
Truck sales comprised 46% of all Ford-brand sales in August, and the F-Series pickups accounted for about 37% of total monthly sales.
Sales of the company’s sport utility vehicles (SUVs) posted a year-over-year decrease of 11.3% in August.
Ford Mustang sales fell by a third year over year. Fiesta sales were down 14.1%, and Fusion sales fell 8.8%.
Sales of the Lincoln brand fell by 5.8% year over year in August as sales of Lincoln cars slipped 2.2%. Car sales totaled 3,012 units in the month and utility vehicle sales totaled 5,696 units. SUV sales fell 7.6% year over year in July.
Ford’s stock traded up about 2.8% shortly after Friday’s opening bell at $11.33. The 52-week range is $10.47 to $13.27, and the 12-month consensus price target is $12.16.
24/7 Wall St.Travel Cards Are Getting Too Good To Ignore (sponsored)
Credit card companies are pulling out all the stops, with the issuers are offering insane travel rewards and perks.
We’re talking huge sign-up bonuses, points on every purchase, and benefits like lounge access, travel credits, and free hotel nights. For travelers, these rewards can add up to thousands of dollars in flights, upgrades, and luxury experiences every year.
It’s like getting paid to travel — and it’s available to qualified borrowers who know where to look.
We’ve rounded up some of the best travel credit cards on the market. Click here to see the list. Don’t miss these offers — they won’t be this good forever.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.