The F-150 pickup has been the best-selling vehicle in the United States for decades. Ford Motor Co. (NYSE: F) offers a no-frills model for a manufacturer’s suggested retail price (MSRP) of $27,110. On Friday, Ford introduced a new line of luxury Super Duty Limited pickups that carry a base model MSRP starting at $80,235 for an F-250, $82,010 for an F-350 and $$87,100 for an F-450.
But wait, there’s more. As Ford proudly noted in the announcement, “Customers who check every option box can top one out for as much as $94,455.” That includes the destination charge, but not taxes or fees. A sales tax of just 5% pushes the price to $99,178. Then there is the cost of licensing. Getting to $100,000 requires no great effort.
Ford truck marketing manager Todd Eckert said the company has identified a market for “heavy-duty truck customers who need Super Duty-level capability and want true luxury.”
The marketing pitch is straightforward enough: “Ford again establishes new top-end for trucks with the new Super Duty Limited, specially tailored for high-end heavy-duty truck customers — from boat captains to captains of industry.”
Eckert continued:
Super Duty Limited is the most luxurious and advanced heavy-duty pickup truck ever created by Ford for accomplished buyers, with appetites for the high life and hard-earned dollars to match.
The truck’s ability to tow more than 30,000 pounds means owners can pull their own personal F-35 fighter jet around — just to one-up the neighbor who is towing a puny little jet boat.
All 2018 Super Duty Limited models come with Ford’s 6.7-liter Power Stroke diesel V8 and are available in two-wheel and four-wheel drive and single- or dual-rear-wheel configurations. The list of standard features includes lots of technology — lane-keeping alert, forward collision warning, adaptive cruise control — as well as luxury items like two-tone leather seats, dark ash wood trim and plenty of chrome on the outside.
Ford stock closed at $11.96 on Thursday, in a 52-week range of $10.47 to $13.27. Shares were inactive in Friday’s premarket trading. The 12-month consensus price target on the stock is $11.91 with a low target of $9 and a high target of $15.
24/7 Wall St.It’s Your Money, Your Future—Own It (sponsor)
Retirement can be daunting, but it doesn’t need to be.
Imagine having an expert in your corner to help you with your financial goals. Someone to help you determine if you’re ahead, behind, or right on track. With SmartAsset, that’s not just a dream—it’s reality. This free tool connects you with pre-screened financial advisors who work in your best interests. It’s quick, it’s easy, so take the leap today and start planning smarter!
Don’t waste another minute; get started right here and help your retirement dreams become a retirement reality.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.