Cars and Drivers

Ford F-Series Continues to Dominate Pickup Market

Paul Ausick

Published: July 3, 2018 12:40 pm

Last Updated: January 11, 2020 9:30 pm

Ford Motor Co. (NYSE: F) sold 79,204 F-Series pickups in June, topping sales of Fiat Chrysler Automobiles N.V. (NYSE: FCAU) Ram pickups of 43,542 units. For the year to date, Ford has sold 451,138 F-Series pickups to Ram’s total of 233,539. General Motors Co. (NYSE: GM) no longer reports monthly sales results.

For the year to date, GM has sold 291,074 Chevy Silverado pickups and 100,874 GMC Sierra pickups for a total of 391,948 units.

Ford F-Series pickup sales rose 4.9% year over year for the first half of the year, compared to a sales gain of 8.2% for the two GM models and a decline of 7% in Ram pickup sales.

Other full-size pickups on offer in the United States are the Tundra from Toyota Motor Corp. (NYSE: TM) and the Nissan Titan. Tundra sales for June totaled 9,955, down 2.6% year over year. Nissan reported June Titan sales of 4,121 units, down 1.9% year over year.

Toyota sold 22,296 of the company’s midsize Tacoma pickups in June, up 30.6% compared with June of last year.

Nissan’s midsize Frontier pickup sold 6,856 units in June, a drop of 15.8% year over year. Honda Motor Co. Ltd. (NYSE: HMC) sold 2,630 midsize Ridgeline pickups in the month, down by 7.2% year over year.

For the year to date, Toyota has sold 55,792 Tundras (up 4% year over year) and 116,266 Tacomas (up 22.9%). Nissan has sold 23,294 Titans (down 4.8%) and 41,701 Frontiers (up 10.3%). Honda Ridgeline sales of 14,968 units are down 19.4% year over year.

Ford’s 2018 F-Series is new and has beaten both GM and FCA to market. The 2019 GM trucks are due by the end of the year, and Ford is expected to have its new 2019 Ranger midsize pickup to dealers late this year or early next.

For the year to date, Ford has captured 41.9% of pickup sales among the Detroit Three. GM’s Silverado took 27% of sales, Sierra nabbed 9.4% and Ram took 21.7%.

In 2017, Ford’s share of the full-size pickup market came in at 39.7%, while Chevrolet Silverado nabbed 26%, GMC Sierra took 9.6% and Ram rang up 24.7%.