Ram Pickup Sales Soar, Ford F-Series Sales Edge Down

Cars and Drivers

Published: December 3, 2018 11:45 am

Last Updated: January 11, 2020 2:13 pm

Ford Motor Co. (NYSE: F) sold 72,102 F-Series pickups in November, topping sales of Fiat Chrysler Automobiles N.V. (NYSE: FCAU) Ram pickups of 52,056 units. Ram sales were up 44% year over year, however, compared to a drop of 0.9% for the F-Series.

For the first 11 months of 2018, Ford has sold 821,558 F-Series pickups to Ram’s total of 529,173. General Motors Co. (NYSE: GM), which no longer reports monthly sales results, reported three-quarter total sales of 424,403 Chevy Silverado pickups and 152,242 GMC Sierra pickups for a total of 576,645 units.

Ford F-Series pickup sales are 1.8% higher year over year for the first 11 months of the year, compared to a sales gain of 4% for Ram over the same period.

Other full-size pickups on offer in the United States are the Tundra from Toyota Motor Corp. (NYSE: TM) and the Nissan Titan. Tundra sales for November totaled 9,689, down 0.4% year over year for an 11-month total of 107,042, up 1.6% year over year.

Nissan reported November Titan sales of 3,845 units, down nearly 50% year over year. For the first 11 months of 2018, Titan sales totaled 45,798, a decrease of 3.3% over the same period in 2017.

Toyota reported that November sales of midsize Tacoma pickups rose 21.5% year over year to 19,685. For the year to date, the company has sold 224,128 units, up 24.5% compared with the same period in 2017.

Nissan’s midsize Frontier pickup sold 6,278 units in November, a decline of 11% year over year. Sales for the first 11 months of 2018 rose 5.4% to 72,154 units.

Honda Motor Co. Ltd. (NYSE: HMC) sold 2,420 midsize Ridgeline pickups in the month, down by 7.3% year over year. Honda Ridgeline sales of 27,725 units in the first 11 months of 2018 are down 13.1% year over year.

GM’s midsize Chevy Colorado sold 104,838 units through the first nine months of the year, and the GMC Canyon has sold 25,273 units. Ford is expected to have its new 2019 Ranger midsize pickup to dealers by the end of this month.

At the end of the first three quarters of the year, Ford had captured 40.9% of pickup sales among the Detroit Three. GM Silverado sales took 26.3% of sales, Sierra nabbed 9.4% and Ram took 23.3%.

In 2017, Ford’s share of the full-size pickup market came in at 39.7%, while Chevrolet Silverado nabbed 26%, GMC Sierra took 9.6% and Ram rang up 24.7%.

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