This Is The Best New Car Deal In America

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By Douglas A. McIntyre Published
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This Is The Best New Car Deal In America

© Courtesy of Nissan

Car prices, both for new and used vehicles, have risen relentlessly higher this year. There are several drivers. One is a shortage of the chips that run auto electronics systems. Manufacturers have had to shutter factory facilities because of this problem. This has even eroded the top line of some of America’s largest car companies. Experts believe that this hurdle will not be cleared until next year. As new cars become scarce, used car prices have risen to record levels. If those factors were not enough, low-interest rates have kept car loan rates low pulling bargain-minded shoppers into the market.

When all of these factors are considered a growing number of dealers do not have to give large incentives to get people to buy cars. Consumers have become beggars, with little leverage if they want to buy a huge number of models, be they sedans, pickups, crossovers, SUVs, luxury cars, or low-priced vehicles with entry-level prices.

Car research firm Edmunds has pulled together a list of the American larger sedans, SUVs, and pickups on of which manufacturers are offering the largest discounts this month. None of the discounts is over $10,000 which has not been the case in the past.

Among the vehicles, Edmund’s researched, the largest discounts, based on the percentage and the largest drop in total price is the Nissan Murano, a small SUV. It has an average price of 9% against the MSRP which totals $3,648.

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The Murano is the mid-priced Nissan SUV. At the low end of its vehicle category, the “Kicks” has a base price of $19,500. At the top end, the hulking Armada has a base price of $48,900 (which is before features that can move the price closer to $70,000)

The Murano does not get particularly good ratings from car media and research firms. Car and Driver rates it 5.5 out of 10. Edmunds rates it 7.1 out of 10. It competes in a crowded segment which includes the Kia Sorento Hybrid, the Chevrolet Blazer, the Honda Passport and two-row Jeep Grand Cherokee.

Essentially, there is nothing to get a buyer to pick the Murano above any of its competition, which may be why Nissan offers such a large incentive.

 

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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