Ford Didn’t Make a Deal

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By Douglas A. McIntyre Published
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Ford Didn’t Make a Deal

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As the United Auto Workers (UAW) union expanded its strike from a few plants operated by Ford, General Motors and Stellantis to more plants that provide parts, the union said Ford Motor Co. (NYSE: F | F Price Prediction) would be spared because it was closer to a deal than the other two. It appears today that this is further from the truth than expected. Ford may be far enough from an agreement that more of its plants will be targeted as well. (These are the 31 biggest worker strikes in American history.)
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Ford said last night that it had “significant gaps to close” in its negotiations with the UAW since the start of the negotiations, which has been a complex set of work hours, pay and benefits. The union has stated that one cannot be negotiated without the others. Any deal must include a concession of one each.
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The car companies’ appeal to the public, government officials and the UAW itself is that a rich deal for workers will drive the companies into losses. Ford CEO Jim Farley went as far as to say his company could face bankruptcy, an exaggeration that made it look as if he did not know the finances of his own company.

Ford can support its argument that a rich union contract will slow capital spending, particularly in the form of its investment in electric vehicles (EVs). The unions have argued that EV production is an enemy of jobs. While true, Ford and its competitors have no choice. Each has said that, without question, EVs will be most of the new car market by the end of the decade.
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Ford has been more vocal than its peers in discussing its EV future. It often talks about its future production capacities for EVs. It has launched an EV version of its best-selling vehicle, the F-150, which should give it a head start in a business where a captive market is essential. Ford is, for good or ill, the proxy for big car company EV strategies.
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If Ford and others in the industry lose most of their fight against the UAW, margins could be sharply undermined. That leaves an appeal to the capital markets. That will come in the form of debt or convertible instruments. And each of these means a big financial price ticket in the future. Ford may be able to pay money today, but investors need to ask themselves what happens when these loans come due.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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