Lucid’s Penny Stock Problem

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Key Points

  • Lucid Is Too Small

  • Big EV Companies Have Money

  • EV Business In US Is Tough    

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Lucid’s Penny Stock Problem

© Lucid Air Pure GIMS 2024 1X7A2255 (BY-SA 4.0) by Alexander-93

By many definitions, a penny stock trades below $5. If so, Lucid (NASDAQ: LCID | LCID Price Prediction) has inhabited that area for a long time. Today, its price is $2.50, and it has dropped 16% this year. It has financial and unit sales problems. However, its real difficulty is the state of the EV market, which has become crowded and has some well-funded players.

EV sales have been strong in China, mediocre in the US, and poor in Europe. Lucid can’t expect to play in China because it does not have the capital. Even if it did, that market is crowded by local and successful manufacturers led by BYD. Several Western nations are trying to hold on there. Tesla continues to sell well, but its market share is shrinking.

Tesla Still The Leader

The US market continues to be dominated by Tesla (NASDAQ: TSLA), which had a slightly less than 50% share in the first quarter. Sitting behind it, with shares of less than 10%, are General Motors (NYSE: GM), Ford (NYSE: F), and Hyundai/Kia. The big legacy car companies have failed to do well in the EV sector, but they have money to keep trying.)

Lucid has had plenty of bad news recently. CEO Peter Rawlinson was kicked out, and Lucid has not found a replacement. It barely sells cars. In the fourth quarter of last year, it produced only 3,386 vehicles.

Quarterly Numbers

Revenue was only $235 million in the fourth quarter of 2024, and it lost $651 million. There is no reason to think this will improve.

Lucid also sells expensive EVs in a market where experts believe people want a $25,000 car. Lucid’s cheapest is $70,000, and its models range up to $100,000 per vehicle.

Of the 15 analysts who cover Lucid, 12 rank it as “underperform,” “sell,” or “neutral.” The average target price is about where the stock currently sells.

Lucid has no place to go other than into oblivion.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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