Shutterfly (SFLY-NASDAQ) has scored a digital photo pact with Target (TGT), where Target customers will be able to use the Shutterfly digital photo storage, printing, and ordering systems. The pact has several offerings, but the most obvious win here is that Shutterfly customers will be able to order prints and print them directly to Target stores, and the prints may be ready as soon as one-hour. That would be a major score for the company and may end up being a better "online photo" carryover to physical photos.
Other service offerings are the following: Order prints on-line and pick them up in local Target stores within an hour; Order Shutterfly products and receive them at home via mail delivery; Purchase Shutterfly ship-to-home products at select Target stores.
This is the sort of deal that Eastman Kodak (EK-NYSE) needs to be pursuing and it shows how young innovators can score at the expense of the old leaders.
Jon C. Ogg
May 7, 2007
Jon Ogg can be reached at [email protected]; he does not own securities in any of the companies he covers.
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