Coca-Cola (KO) Shown Disrespect For Desani Water

Companies and Brands

Published: October 30, 2007 9:40 am

Consumers International give out annual prizes for the world’s worst products. Perhaps someone from Coca-Cola (KO) showed up a the award dinner to collect its prize.

According to the AFP news agency, one award went to drinks giant Coca-Cola for pushing marketing "into the realms of the ridiculous" in the United States and South America with its Desani bottled warter which is sourced from the same reservoirs as local tap water.

Kellogg’s (K) did equally well. "Kellogg’s are one of a number of international food companies that make money by selling products high in fat, sugar and/or salt," Consumers International said.

And, we can’t forget Chinese toys. Toymaker Mattel (MAT) was also named over the global recall of more than 19 million products made in China because of high lead levels and small magnets.

Let’s hope they display the awards in their HQ lobbies with pride.

Douglas A. McIntyre

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