Companies and Brands

Green Mountain Clings Tightly to the Keurig Brand -- and Its Future

The Keurig brand was just recognized as the “Brand of the Year” in its category in the 2014 Harris Poll EquiTrend Equity Study, for the third year in a row. The poll is an annual brand assessment that surveys thousands of U.S. consumers about their brand perceptions of familiarity, quality and purchase consideration.

A company spokesperson said:

An amazing thing happens when someone is introduced to a Keurig brewer; they fall in love with our system and almost immediately share that love with their family and friends. Our loyal, passionate fans are what make us the brand that we are today, and it’s because of them that we are truly honored to be recognized once again as the coffee maker Brand of the Year.

Earlier this week, Keurig Green Mountain Inc. (NASDAQ: GMCR) changed its name from Green Mountain Coffee Roasters to make its ties to the single-cup brewing system more prominent. Shareholders approved the new name at the recent shareholders meeting.

President and CEO Brian Kelley said:

The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our business and the unity of our team, while also recognizing our strong heritage.

And the company has made moves to protect its Keurig brand, even though its K-cup patent expired in 2012. It recently announced that future Keurig brewers will not work with unlicensed K-cups. The move has upset competitors, which feel they are bullied into signing licensing agreements. But Keurig may need those licensing agreements to remain in business, as its brewers and related products lose market share to an increasing number of competitors.

The Average American Is Losing Momentum On Their Savings Every Day (Sponsor)

If you’re like many Americans and keep your money ‘safe’ in a checking or savings account, think again. The average yield on a savings account is a paltry .4%1 today. Checking accounts are even worse.

But there is good news. To win qualified customers, some accounts are paying more than 7x the national average. That’s an incredible way to keep your money safe and earn more at the same time. Our top pick for high yield savings accounts includes other benefits as well. You can earn a $200 bonus and up to 7X the national average with qualifying deposits. Terms apply. Member, FDIC.

Click here to see how much more you could be earning on your savings today. It takes just a few minutes to open an account to make your money work for you.

1 https://www.fdic.gov/national-rates-and-rate-caps

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.

AI Portfolio

Discover Our Top AI Stocks

Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.

You can follow him investing $500,000 of his own money on our top AI stocks for free.