Why Coach Is Finally a Buy

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By Chris Lange Published
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Coach Inc. (NYSE: COH) is in the midst of a brand transformation, according to Oppenheimer analysts Anna Andreeva and Janet Lynne Knopf. As a result the firm upgraded Coach to an Outperform rating with a $50 price target.

The fashion retailer has lost market share in North America since 2013, totaling around an estimated $500 million in lost sales. With competitor Michael Kors Holding Ltd. (NYSE: KORS) slowing in retail, that could provide opportunity to claw back some share.

At 22 times consensus earnings for the 2015 fiscal year, Coach is trading at a premium to historical values, but it is in line with margin recovery stories in the space.

In its report the firm said:

Strategy to elevate assortment resonating (bags >$400 1/3 of sales, comping positive last two quarters); while growth in core $200-$400 basket (big focus on better balance for fall 2015) should drive majority of comp improvement next year; if core comps flattish in fiscal year 2016, no other category improvement needed to reach Street expectations.

Andreeva and Knopf would detail the creative leadership in this report:

Designer Stuart Vevers (two quarters of full-price channel influence, outlet impact just beginning), we believe fundamentals are close to bottom and we are starting to see signs of brand stabilization. While we still expect full-price to lead recovery, we think more significant outlet channel (~60-70%/profits) is seeing improved traffic as elevated product with promotions pulled back is resonating. While competitive, handbag category still growing at healthy rate (estimated HSD), and comparisons ease (Coach is lapping -21% comps in North America next 4 quarters). Estimate higher interest expense on new debt $0.05 to fiscal year 2016 earnings per share (EPS); opportunity to diversify with recent Stuart Weitzman acquisition (~$0.15 to fiscal year 2016 EPS).

Coach is outperforming so far in 2015, but the stock is down sharply on a multiyear basis, roughly 50% off 2012 high of $79.70. The broad markets are now hitting multiyear highs — for example the Nasdaq is closing in on 5,000 and the S&P has leaped over the 2,100 mark.

Shares of Coach were up 3% at $42.94 Tuesday afternoon. The stock has a consensus analyst price target of $39.07 and a 52-week trading range of $32.72 to $51.00.

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Photo of Chris Lange
About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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