As gun sales surge in the wake of mass killings, one group of entrepreneurs means to take advantage of it. GunTV is among America’s new cable channels. Its programs will be on air soon, and these will be based on selling guns and offering education. The company that owns the channel claims it will launch before the end of the year.

GunTV’s operators go so far as to say the channel has benefits for the country:

The Social Responsibility Network’s GunTV live shopping channel is scheduled to launch in fourth quarter 2015, and will include a line-up of firearms and related consumer outdoor products and programming broadcasting live on satellite systems Nationwide.

It will also operate with sound business principles:

The GunTV live shopping channel will provide unique content and a wide range of firearms and related product and services to a scale television and social media Internet audience working with manufacturers and federally licensed firearms dealer business partners in the nation to provide seamless fulfilment and customer service, and give manufacturers measurable ad spend ROI.

With the GunTV Sales Channel, sales data is tracked in real time giving the firearms industry actual return on investment information in the form of hour by hour ratio of dollars spent to advertise on the GunTV Sales Channel to sales made.

GunTV will potentially offer a wide range of product, which includes ammunition and firearms. The guns will be screened, presumably for sales potential. It is likely GunTV will ban illegal firearms, if it wants avoid the chance it will be shut down. GunTV management says it will be back to people who want to get their products visibility in two to four weeks.

GunTV will reach 85 million households, which does not mean anything unless people in those households turn the station on:

GunTV will engage America’s 85+ million outdoors men and women and owners of more than 270 million guns in the USA with world class television shopping content, broad selection of firearms and related consumer goods, original programming, gun safety, personal security and self defense education.

As gun sales reach record levels, the channel might get more than a few people to tune in.

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