There is at least anecdotal evidence that time spent on personal computers visiting pornography sites tops that of any other online activity, at least among men. The same smutty behavior has moved to smartphones, as access to the internet has moved off the traditional PC.
According to SimilarWeb, which recently launched a service that shows consumer internet activity by combining mobile and desktop traffic to identify the most popular sites:
The biggest beneficiaries of the move to combine both mobile web and desktop visits are adult sites, with 11 porn sites now in the top 300 most popular sites globally. PornHub, attracting 1.1 billion visits a month globally, sees a staggering 54% of its visits from mobile phones, with an average user session lasting about 8 ½ minutes. It rose from 38th place to 23rd, a higher position than online titans such as eBay, MSN and Netflix.
The list of the most popular websites overall is to be expected, particularly Facebook and Google.
In these newest website rankings, Facebook emerges as the world’s undisputed favorite site, receiving 28 billion worldwide visits on desktop and mobile web. The social network’s website dominates on almost every metric – from a fairly evenly divided share of mobile (44% of visits) and desktop (56%) visits among users, or an average of 15 pages visited per session globally, lasting an average of 16 minutes.
The social media giant beat out google.com in the rankings, which came in second place globally. In total, four of the world’s most popular websites are social media sites: Facebook, Russia’s vk.com, Instagram, and Twitter.
However, by measures that include time on site, big porn dominates much of web surfing:
Overall, the world’s biggest porn site is xvideos.com, a site that attracts 60% of its total visits from mobile devices. In the new rankings, the site jumps to 18th overall and has a global visit duration of 10 minutes 49 seconds. The site, attracting 1.5 billion worldwide combined visits, saw its traffic and page-views beat that of Google Japan, Google Germany, and Google Russia.
So much for social and search totally taking over the web.
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