Nike Employees to Get Raises, but How Much?

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By Douglas A. McIntyre Updated Published
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Nike Employees to Get Raises, but How Much?

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A number of media outlets covered raises that will be given to about 7,000 workers at Nike Inc. (NYSE: NKE). The media did not report how large these raises would be, nor the size of bonuses some employees will get. It may be very little.

According to CNBC:

Nike said about 10 percent of its employees — both men and women — will receive adjustments to their pay to ensure equal and competitive compensation for the same job functions around the world, according to an internal memo reviewed by CNBC.

If the size of the raises is 10% as well, the decision is meaningful. If the increases are 1% or 2%, they are not.

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The Nike report is a fine example of how a story eats its own details. What might be a good story is barely a story at all.

The media reports suppose that the Nike raises are in part of improving differences in pay based on gender. That may not be true, or only partially so. Nike has had to face sexual insensitivity problems in the workplace, which includes the departure of at least one executive. Pay raises will not entirely improve the problem. If they are modest, they may actually be seen as an insult.

Pay raises? How much?

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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