Companies and Brands

Even Coca-Cola Has Trouble Calculating the Coronavirus Damage

Thinkstock

Some companies are supposed to weather all storms. Serving beverages is supposed to be in that category, particularly now that all soda-makers are also huge sellers of water. Coca-Cola Co. (NYSE: KO) is one of the top beverage giants in the world, and it is supposed to be as defensive as they come for investors. Yet, if all the restaurants and bars are closed and everyone is forced to stay home, even the mighty Coca-Cola has some coronavirus recession risks.

Coca-Cola has updated investors in a filing with the U.S. Securities and Exchange Commission (SEC). This update focuses on business conditions in the COVID-19 pandemic and how the outbreak is having a significant impact on various markets around the world, including the United States.

The company’s filing indicates that it has put preparedness plans in place at its facilities to ensure continued operations, and the company is also taking all necessary steps to keep its teams (employees) healthy and safe. The statement said:

Our teams have conducted preparedness exercises of their business continuity plans. We tested our IT infrastructure in advance, including at our global headquarters, through preparedness exercises. In line with recommendations to reduce large gatherings and increase social distancing, the company has asked many office-based employees to work remotely.

The company is also working with the Coca-Cola bottling partners on contingency planning to maintain a continuous supply. At this time, the company said that it does not foresee any near-term disruptions in the concentrate or beverage base production.

Where the story will get interesting for investors, and it’s something that all companies likely are facing right now, is that any prior guidance is off the table. It is also becoming very difficult to expect a company to be able to predict any real revenues and earnings ahead, as the waves of unemployment numbers have not been formally released yet. Coca-Cola’s SEC filing said:

Since our last guidance update, local market policies and initiatives to reduce the transmission of COVID-19 have significantly increased. These initiatives include the direction to refrain from dining at restaurants, the cancellation of major sporting and entertainment events, material reduction in travel, the promotion of social distancing and the adoption of work-from-home policies. These initiatives, in combination with the latest movements in foreign exchange rates, will have a negative impact on our full year financial and operating results and, therefore, we do not expect to achieve our previously provided full year guidance.

Due to the speed with which the COVID-19 situation is developing, there is uncertainty around its ultimate impact; therefore, the negative impact on our financial and operating results cannot be reasonably estimated at this time, but the impact could be material. We expect to provide an update during our Q1 2020 earnings release and call.

Coca-Cola stock closed at $41.83 on Thursday, and the shares were down about 1.5% at $41.25 on Friday morning. This is down from a high of $60.13, and the old Refinitiv consensus target price was $61.45.


The Average American Is Losing Their Savings Every Day (Sponsor)

If you’re like many Americans and keep your money ‘safe’ in a checking or savings account, think again. The average yield on a savings account is a paltry .4% today, and inflation is much higher. Checking accounts are even worse.

Every day you don’t move to a high-yield savings account that beats inflation, you lose more and more value.

But there is good news. To win qualified customers, some accounts are paying 9-10x this national average. That’s an incredible way to keep your money safe, and get paid at the same time. Our top pick for high yield savings accounts includes other one time cash bonuses, and is FDIC insured.

Click here to see how much more you could be earning on your savings today. It takes just a few minutes and your money could be working for you.

 

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.