Companies and Brands
Nike's Incredible Digital Sales Fail to Offset Store Closures
Published:
Nike Inc. (NYSE: NKE) released its fiscal fourth-quarter financial results after the markets closed on Thursday. The company posted a net loss of $0.51 per share on $6.3 billion in revenue for the quarter. Analysts expected per-share earnings of $0.09 in and $7.52 billion in revenue for the quarter. The same period of last year reportedly had earnings $0.62 per share and $10.18 billion.
During the latest quarter, revenues decreased 38% year over year, which was down 36% on a currency-neutral basis. This drop was primarily due to owned and partner physical store closures across its North America, EMEA and APLA units and was partially offset by growth in Greater China.
It’s no secret that fourth-quarter results were significantly affected by physical store closures across North America, EMEA and APLA, where 90% of Nike-owned stores were closed for roughly eight weeks in the quarter.
Nike’s wholesale partners largely followed the same pattern with closures and as a result, product shipments to wholesale customers were down nearly 50% resulting in lower total revenue and higher inventory.
One of the highlights from this report was that digital sales increased 75% in the fourth quarter, or 79% on a currency-neutral basis, with strong double-digit increases across all geographies and accounted for 30% of total revenue.
On the books, Nike ended its fiscal year with cash, cash equivalents and short-term investments of $8.79 billion.
Nike stock closed Thursday at $101.40, in a 52-week range of $60.00 to $105.62. The consensus price target is $100.42. Following the announcement, the stock was down about 3% at $97.90 in early trading indications Friday.
Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Have questions about retirement or personal finance? Email us at [email protected]!
By emailing your questions to 24/7 Wall St., you agree to have them published anonymously on a673b.bigscoots-temp.com.
By submitting your story, you understand and agree that we may use your story, or versions of it, in all media and platforms, including via third parties.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.