America’s Slowest Selling Beer

By Douglas A. McIntyre Published Oct 16, 10:15AM EDT

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America’s Slowest Selling Beer — © Courtesy of Bottle Logic Brewing

The most successful beers, based on sales, include those that sell hundreds of thousands of gallons per year. At the top of that list are beers from Miller and Bud (although Bud Light ran into a scandal that cut sales). Some highly regarded beers have almost no sales. At the top of that list is Fundamental Observation, according to Men’s Journal.

Bottle Logic Brewing brews Fundamental Observation. According to Beer Connoisseurs, it is classified as an imperial stout, which is malt and alcohol-heavy. Fundamental Observation tends to have a bitter flavor.

Bottle Logic Brewing is based in Anaheim. Like many other bands, it sells merchandise and loyalty cards, businesses that may do better than the beer itself. It even allows people to order beer to go.
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Beer has a long history in the United States. The oldest brewery, Yuengling, was founded in 1829 as D. G. Yuengling & Son. It still produces beer, and its products are among America’s most popular. (This is how much a case of beer costs in each state.)
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Americans drink 2.8 million 2.25-gallon containers of beer a day. According to 24/7 Wall St.:

According to a recent Gallup poll, some 63% of American adults drink alcohol — and the favored beverage among them is beer. Some 42% of American drinkers prefer beer, compared to 34% who choose wine, and just 19% who enjoy liquor the most.

And almost none of it is Fundamental Observation.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.