Companies and Brands
Don't Look Now But Food Courts Are In And These Brands Are Cashing In
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As much as it might be a surprise to many, food courts are making a comeback. Whether it’s nostalgia or something else, the food court concept is making a dramatic comeback. Even though food courts can now be found in both shopping malls and neighborhood venues, malls are also seeing their own resurgence. According to a 2023 Coresight Research Report, mall occupancy was up to 95.1%, a 3% increase from 2020. Anything over 92% is considered full as malls want to leave open space for new tenants.
Mall traffic aside, it’s easy to wonder why food courts are exploding in popularity. The answer is that it’s largely being driven by a few brands. According to Yelp, brands like Wetzel’s Pretzels and Cinnabon are helping the food court return to glory. With this in mind, let’s take a look at the other brands Yelp has indicated are also helping this food court resurgence in descending order down to the one with the most consumer interest.
Originally founded in 1985, Charley’s Philly Steaks founder Charley Shin first tried a Philly cheesesteak sandwich in Ohio of all places. After that moment, Charley was focused on creating an opportunity to share his love for this sandwich with everyone. The first Charleys Steakery (original name) was a 450-foot space near the Ohio State University campus.
Today, Charley’s Philly Steaks serves some of the nation’s favorite cheesesteak sandwiches, fries, real-fruit lemonades, frozen shakes, boneless wings, and fried appetizers. Charleys currently operates over 700 locations in 46 states, across 17 countries and at U.S. Army and Air Force bases around the world. With this growth, according to Yelp, Charleys is one of the primary reasons the food court is surging as the 42nd biggest brand for consumer interest.
With just under 2,400 locations, Panda Express is a name that is likely familiar to many. As the largest Asian-segment restaurant chain in the U.S., Panda Express mostly operates in North America. Traditionally located in shopping mall food courts, Panda Express is now fueling a resurgence back to these locations. According to Yelp’s data, Panda Express is the 35th most popular brand consumers are expressing interest in.
After finding success in the late 1980s and 1990s in shopping malls, it wouldn’t be until 1997 when the first stand-alone Panda Express location opened. Fast forward to today and most of Panda Express’ locations are outside of shopping malls. However, this could be changing as Panda Express looks to reintroduce more locations inside of food courts to reach a whole new customer base.
As the fastest-growing brand in Mississippi, Marble Slab Creamery is showing off customer interest. With a 423% surge in interest in Mississippi alone, there is little doubt this ice cream brand is growing fast. With an estimated 392 locations, Marble Slab Creamery and its parent company, FAT Brands (Nasdaq: FAT), are eyeing even more growth. Regardless of the owner, Marble Slab Creamery specializes in serving homemade ice cream.
With milkshakes, smoothies, ice cream cakes, and more shakes galore, there is something for everyone at Marble Slab Creamery. Delighting customers since 1983, you’ll find hand-rolled waffle cones alongside free mix-ins. The company likes to say that in its stores “imagination has no limits” when it comes to the type of ice cream you want to eat.
If you’re a resident of the Midwest in the U.S., there is a good chance you’re seeing a food court Cinnabon comeback. According to Reddit, Cinnabon saw a 131% jump in consumer interest in the Midwest alone. This helped Cinnabon earn itself a place as the number 25 brand on Yelp’s consumer interest list. It’s not unlikely to say you’ve seen a Cinnabon before at a food court, airport, or a rest stop.
As the name gives away, the brand’s signature is its cinnamon roll. Between classic rolls, BonBites, Caramel PecanBon treats and plenty of cold brew iced coffee, Cinnabon has something for everyone. Whether you’re traveling or shopping, Cinnabon may just be the perfect treat. Best of all, you can join Cinnabon’s rewards program and get four free BonBites just for joining. Who can say no to that?
According to Yelp, Wetzel’s Pretzels is conquering the nation with a 67% surge in consumer interest all across the U.S. This rise in interest was good enough to earn Wetzel’s Pretzels the number 22 spot on Yelp’s Fastest-Growing Brands list. Of course, it doesn’t hurt that Wetzel’s Pretzels also serve incredible food. A combination of pretzels and hot dogs, there are more than 370 locations serving customers across the U.S., Canada, and Central America.
For the most part, you’ll find Wetzel’s locations in shopping malls, airports, theme parks, and even a few food trucks. Currently owned by MTY Food Group (TSX: MTY), Wetzel’s offers its signature salted or unsalted pretzel as well as snackable pretzel bites. Alternatively, you can go with the all-beef hot dog wrapped in a pretzel.
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